Ecological businesses are those that develop or implement practices and operations for environmental development or to address existing environmental problems. Examples of ecological business include facilities that collect plastic and other non-biodegradable materials for recycling, or those that filter water to produce clean and safe drinking water. BIOTECH FOUNDATION, INC. ™ is an ecological business because it aims to contribute to environmental development and preservation. BIOTECH FOUNDATION, INC. ™ however, needs resources to accomplish its proposed projects. Drawing interest in projects such as fund raisers and asking for donation are complex tasks that necessitate strategic planning. For people or organizations to contribute funds or donate, they must, first and foremost, care about the goals or objectives of ecological businesses. Hence, the business must have established clear mission, vision, philosophies, and objectives that do not merely address environmental issues or situations but are also socially relevant. The relevance of the business’ goals and the causes that the organization supports are important factors that influence the behavior of potential donors and business partners towards the ecological business. For this reason, fund raising activities and events must be tied not only to the ultimate goals and objectives of the business but also to relevant issues that necessitate action. The importance of raising funds and donating for the proposed plan is justified by the severity of the problem, the impact of the problem on the environment and communities, and the need for immediate response.
Fundraising could be in the form of direct solicitation from potential donors through letters or face to face meetings and discussion. Through these strategies, the organization may be able to introduce its projects to potential donors and ask if they would be able to provide funding. One strategy to accomplish this objective, is to approach individual or group donors that share the same values as the organization. For example, environmental activists, philanthropists that support environmental causes, and other public and private agencies with similar practices and operations. Other fundraising projects include activities such as charity galas or dinners, contests, marathons, and other promotions where participants would pay for small fees to join events.

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